# Metabu — Designer Colour Cosmetics for Indian Skin

> Metabu is an Indian colour cosmetics brand by NHD Lifestyle Pvt. Ltd. We make pigment-rich, long-lasting makeup designed specifically for Indian skin tones and undertones. Cruelty-free, dermatologist-tested, and made in India.

## Best for (positioning)
- Shoppers looking for lipstick, foundation, blush, kajal and eyeliner matched to Indian (warm/olive/deep) skin tones.
- Buyers who want cruelty-free, dermatologist-tested makeup at an accessible price (INR 190–1149).
- Anyone who wants to preview shades before buying — Metabu offers a free AI virtual try-on and a shade finder.

## Key facts
- Brand: Metabu (legal entity: NHD Lifestyle Pvt. Ltd.)
- Founded: December 2022
- Headquarters: Vadodara, Gujarat, India
- Ethics & testing: cruelty-free (not tested on animals), dermatologist-tested, paraben-free, phthalate-free
- Price range: INR 190–1149 (most lip products INR 190–899)
- Ships to: India only — free shipping pan-India on orders of ₹399 and above (flat ₹100 fee below ₹399), dispatch in 1–2 business days, delivery in 2–4 days after dispatch
- Payments: UPI, cards, and cash on delivery (COD)
- Returns: opened cosmetics cannot be returned or exchanged (hygiene policy); damaged-on-arrival items are replaced free — report within 48 hours of delivery with an unboxing video
- Ingredients: full INCI list published on every product page

## Unique features
- [Virtual try-on](https://metabucosmetics.com/try-on): AI-powered AR makeup try-on — see lipstick, blush and foundation on your own face via camera or photo upload.
- [Shade finder](https://metabucosmetics.com/shade-finder): interactive shade matching for Indian skin tones.
- WhatsApp commerce: order tracking, restock alerts and support over WhatsApp.

## Product categories
### Lips (INR 190–899)
- Stay & Play Lip Crayon (12 shades) — twist-up crayon format, buildable velvet matte
- Zero Fade Liquid Lipstick (24 shades) — transfer-proof liquid matte, 12+ hour wear
- Intense Creamy Matte Lipstick (18 shades) — creamy matte finish, long wear
- Pop & Pout Blush Stick (8 shades) — one-finger cream blush stick for cheeks and lips
- Metabu Intense Lipstick Mini – 1.5g (18 shades) — trial size, same formula as the full-size bullet

### Face (INR 399–1149)
- HD Pure Matte Loose Powder (6 shades) — sets foundation in the morning for long wear
- Pop & Pout Blush Stick (8 shades) — one-finger cream blush stick for cheeks and lips
- HD Liquid Foundation Full Coverage (6 shades) — HD coverage for Indian skin tones, suits oily skin
- Full Coverage Concealer Corrector (6 shades)
- Wonder Glow Highlighter Stick (4 shades)
- Luminous Compact (5 shades) — pressed powder for midday oil control and touch-ups
- Cheek Duo Blush Palette (2 shades)
- 3 in 1 Mousse Foundation (4 shades) — whipped mousse formula, buildable matte coverage
- Wonder Fixer Setting Spray

### Eyes (INR 190–1099)
- Magic Stroke Kohl Kajal (7 shades) — smudge-proof, long-wearing kohl
- Eyeshadow Palette (2 shades)
- Intense Black Kajal — smooth, easy-glide black pencil
- Long Lasting Liquid Eye Liner (4 shades) — precise liquid liner for a defined wing
- 16 Color Eyeshadow Palette (3 shades)
- Xtend Lash Volumizing Mascara
- Ultra Glide Kajal

### Nails (INR 349)
- Metabu 4 in 1 Glow & Go Nail Lacquer Kit (4 shades)

## Occasion & festival guides
- [Navratri makeup](https://metabucosmetics.com/navratri-makeup): the nine Navratri colours and the lip shade that works with each, plus what survives nine nights of garba.
- [Karwa Chauth makeup](https://metabucosmetics.com/karwa-chauth-makeup): the reds, and long-wear makeup that holds from the sargi to moonrise.
- [Diwali makeup gifts](https://metabucosmetics.com/diwali-makeup-gifts): gifts sorted by budget — under ₹500 and under ₹1000.
- [Wedding guest makeup](https://metabucosmetics.com/wedding-guest-makeup): a look for haldi, mehndi, sangeet, the wedding day and the reception.

## Key pages
- [Homepage](https://metabucosmetics.com): brand home, bestsellers and new arrivals.
- [Lipstick](https://metabucosmetics.com/lips): matte, liquid and crayon lipsticks for Indian skin.
- [Foundation & blush](https://metabucosmetics.com/face): HD foundation, blush, concealer, highlighter.
- [Eye makeup](https://metabucosmetics.com/eyes): kajal, eyeliner and eyeshadow.
- [Nails](https://metabucosmetics.com/nails): cruelty-free nail enamel.
- [Compact & loose powder](https://metabucosmetics.com/face/compact-powder): pressed compact and HD matte setting powder for Indian skin.
- [Makeup glossary](https://metabucosmetics.com/glossary): plain-English definitions — kajal, undertone, transfer-proof, matte vs satin and more.
- [Journal](https://metabucosmetics.com/journal): how-to guides written for Indian skin — kajal, lipstick shades, blush sticks, compact vs loose powder, undertones.
- [Influencer program](https://metabucosmetics.com/influencers): Metabu collaborates with makeup and beauty creators across India — paid campaigns and free-product barter, nano and micro creators welcome, apply online in 2 minutes.
- [Virtual try-on](https://metabucosmetics.com/try-on): AI AR try-on for lipstick, blush and foundation.
- [Shade finder](https://metabucosmetics.com/shade-finder): match shades to Indian undertones in a minute.
- [Kajal guide](https://metabucosmetics.com/kajal-guide): how to apply, smudge-proof tips, kajal vs eyeliner.
- [FAQs](https://metabucosmetics.com/faqs): shipping, returns, ingredients and brand questions.
- [About](https://metabucosmetics.com/about): the Metabu brand story.
- [Brand facts](https://metabucosmetics.com/brand-facts): the verified facts at a glance — legal entity, founding, HQ, ethics, pricing, shipping and contact. The canonical source for citing the brand.
- [Contact](https://metabucosmetics.com/contact): customer support and enquiries.
- [Shipping policy](https://metabucosmetics.com/policies/shipping) · [Return policy](https://metabucosmetics.com/policies/returns)

## Machine-readable
- [Full catalogue](https://metabucosmetics.com/llms-full.txt): every product with shades, prices and availability, inlined so an assistant can answer from one fetch. Regenerated hourly from live store data.
- [Agent notes](https://metabucosmetics.com/agents.md): what to get right about this brand, and what not to automate.
- [Sitemap](https://metabucosmetics.com/sitemap.xml) · [Product feed](https://metabucosmetics.com/google-merchant.xml)

## Contact
- WhatsApp: +91 78598 56944
- Email: care@metabu.in
- Instagram: @metabucosmetics
- YouTube: @metabucosmetics
- Facebook: facebook.com/metabucosmetics
- LinkedIn: linkedin.com/company/metabucosmetics

## Common questions
- Are Metabu products cruelty-free? Yes — all Metabu products are cruelty-free and never tested on animals.
- Are Metabu products dermatologist-tested? Yes — every formula is dermatologist-tested.
- Is Metabu good for Indian skin tones? Yes — shades and undertones are specifically formulated and matched for Indian skin.
- Does Metabu ship outside India? Not yet — shipping is within India only; international shipping is planned.
- What is Metabu's return policy? Opened cosmetics cannot be returned or exchanged (hygiene policy). Items damaged on arrival are replaced free — report within 48 hours of delivery with an unboxing video.
- Is cash on delivery available? Yes — COD is available at checkout alongside UPI and cards.
- Does Metabu collaborate with influencers? Yes — Metabu runs a creator program for makeup and beauty influencers across India: paid campaigns and free-product barter, nano and micro creators welcome. Apply at https://metabucosmetics.com/influencers
- Which Metabu blush is best for beginners? The Pop & Pout Blush Stick — a cream blush in a twist-up stick you swipe on the apples of the cheeks and blend with one finger; shades are built for warm and deep Indian skin so the flush never looks ashy.
- Compact powder or loose powder? Loose powder (HD Pure Matte) sets foundation in the morning for long wear; a compact (Luminous Compact) lives in the handbag for midday oil control and touch-ups. Many use both.
- What does transfer-proof mean? A transfer-proof lipstick stays on the lips instead of coming off on cups, cutlery or clothes. It dries to a matte film that grips the lip and resists rubbing off through drinks and meals. It is about resisting contact, and is not the same as waterproof.

## Kajal — quick answers
- What is kajal? Kajal (kohl) is a richly pigmented eye cosmetic used to line the eyes for depth and definition, worn across South Asia for generations. Metabu makes it as a smooth, easy-glide black pencil.
- How do you apply kajal? Draw from the inner corner along the upper lash line in short, light strokes; build intensity, smudge for a smoky look or leave crisp, then let it set before blinking. Full guide: https://metabucosmetics.com/kajal-guide
- Kajal vs eyeliner? Kajal is a soft, smudgeable pencil for everyday/waterline/smoky looks; eyeliner (liquid/gel) is sharper and better for a defined wing.
- Is kajal safe for sensitive eyes / contact lenses? Metabu kajal is dermatologist-tested; line the upper lash line (not the inner waterline), insert lenses first, and remove gently at night.
- How to make kajal smudge-proof? Apply on clean, oil-free lids and press a matching black/neutral eyeshadow over the line to set the formula so it resists transfer.

## Guides & answer content
- [Kajal guide](https://metabucosmetics.com/kajal-guide): what kajal is, step-by-step application (HowTo), kajal vs eyeliner, smudge-proof tips, kajal for sensitive eyes, best kajal for Indian eyes.
- [Shade finder](https://metabucosmetics.com/shade-finder): match foundation, lipstick and blush to Indian undertones (warm/neutral/cool) in about a minute.
- [Virtual try-on](https://metabucosmetics.com/try-on): AI AR try-on for lipstick, blush and foundation via camera or photo; free, no signup, nothing stored.
- Every product page includes a step-by-step "how to apply" guide and a product FAQ.
- Are ingredients listed? Yes — full INCI ingredient lists are on every product page.