4 products in this collection
A plum lipstick or berry lipstick is the deep, cool end of the lip range: mulberry, plum, wine and soft mauve. These colours look rich against wheatish and dusky Indian skin, and they are the usual choice for evenings, festive nights and cooler months.
The trick is the depth. A very dark wine on a light base can look heavy, while a softer berry or mauve reads easy for daytime. On deeper skin, plums and wines sit comfortably because their depth matches the skin. Use the shade finder if you are not sure where you fall, and open any shade in the virtual try-on to check it on your own face.
All shades are cruelty-free, dermatologist-tested and made in India.
Every plum, berry and wine shade in the range, grouped by formula. Soft mauve and berry read easy for daytime; the deepest plums and wines are the evening colours.
Not sure which depth is yours? Use the free shade finder or try the shades on camera.
Deep skin carries rich plums and wines well, because the colour depth matches the skin. Wheatish skin suits mulberry and warm berry. On fair skin, a softer berry or mauve is easier to wear than a very dark wine. Try a shade on your own face in the virtual try-on before you order.
Choose a lighter berry or mauve, and apply it with a finger and blot, so it reads as a stain instead of a full coat. Keep the rest of the face simple.
Berry leans bright and pink-red, plum leans purple, and wine leans deep red-brown. Mulberry sits between berry and plum.
Yes. Deep plums and wines photograph well under evening light and suit festive outfits in jewel tones and gold.
Yes. Every shade has a Try it on link that opens the virtual try-on with that shade ready, using your camera or a selfie.