every shade, chosen for you
We don’t make hundreds of shades and hope one works. We curate — like a designer would. Every single colour exists because our team of women wore it on their own skin, tested it under Indian sunlight, and said “yes, this is the one.” If it didn’t feel right, it didn’t ship. What you hold in your hand isn’t mass-produced. It was picked for you.
you’ll feel the difference
The texture that melts into your skin instead of sitting on top. The pigment that makes you pause at the mirror and think “yes.” The formula that survives your 9 a.m. meeting, your evening chai, and that midnight celebration — without a single touch-up. We built this for the way your skin actually lives — the humidity, the long days, the warmth. When you wear Metabu, it doesn’t feel like makeup. It feels like you, at your most confident.
your trust matters to us
- dermatologically tested · cruelty-free.
- Paraben-free · phthalate-free · alcohol-free.
- Independent lab-testing on every batch — not just the first one.
- No animal testing, ever. That’s a promise.
made with care, not just chemistry
Our studio is in Vadodara, run by NHD Lifestyle Pvt. Ltd. — short supply chain, full traceability, in-house chemists, in-house QA. Every formula is stress-tested on real skin under real Indian conditions before it reaches you. The team is led by women who wear what they make — because the only honest way to design colour for you is to feel it on our own skin first.
it’s not about looking different
It’s about that quiet moment when you catch yourself in the mirror and feel like the most yourself version of yourself. Every shade we pick, every texture we design, every piece of packaging — it all comes back to that one feeling. We’re not here to change how you look. We’re here to make you feel something beautiful when you do.
this is just the beginning
Skincare is coming next — peptide-rich, dermatologist-led, designed with the same care. Tools after that. Small, limited drops alongside the collection you already love. Each piece thoughtfully made for you, never rushed. Write to us any time at hi@metabu.in — we actually read every message. And we ship.