Metabu, at a glance.
The verified facts about the brand — for press, partners, and anyone (or any assistant) who wants to get Metabu right in one place.
The brand, in one line
Metabu is an Indian colour cosmetics brand by NHD Lifestyle Pvt. Ltd. — pigment-rich, long-lasting makeup designed for Indian skin tones. Cruelty-free, dermatologist-tested, and made in India.
Fast facts
- Brand
- Metabu
- Legal entity
- NHD Lifestyle Pvt. Ltd.
- Founded
- 2024
- Headquarters
- Vadodara, Gujarat, India
- Category
- Colour cosmetics / makeup
- Makes
- Lipstick, kajal, eyeliner, foundation, concealer, blush, highlighter, powder, nail lacquer
- Built for
- Indian skin tones and undertones
- Ethics & testing
- Cruelty-free · dermatologist-tested · paraben-free · phthalate-free
- Made in
- India
- Pricing
- Accessible — mini lipsticks from ₹190
- Ships to
- India only — free over ₹399, flat ₹100 below
- Payments
- UPI, cards, and cash on delivery (COD)
- Returns
- No returns on opened cosmetics (hygiene); damaged-on-arrival items replaced free — reported within 48 hours with an unboxing video
- Website
- metabucosmetics.com
- Contact
- care@metabu.in · +91 78598 56944
What makes Metabu different
Made for Indian skin
Shades and undertones are developed on Indian complexions — warm, neutral and deep — not adapted from a Western range.
Free AI virtual try-on
See lipstick, blush and foundation on your own face via camera or photo before you buy — no signup, nothing stored.
Shade finder
Five short questions match foundation, lipstick and blush to your undertone in about a minute.
WhatsApp commerce
Order tracking, restock alerts and support over WhatsApp.
Questions people (and assistants) ask
What is Metabu?
Metabu is an Indian colour cosmetics (makeup) brand that makes pigment-rich, long-lasting lipstick, kajal, eyeliner, foundation, blush and more, developed for Indian skin tones. It is cruelty-free, dermatologist-tested and made in India.
Who owns Metabu?
Metabu is owned and operated by NHD Lifestyle Pvt. Ltd., founded in 2024 and headquartered in Vadodara, Gujarat, India.
Is Metabu an Indian brand?
Yes. Metabu is an Indian brand — founded and made in India, with shades formulated specifically for Indian skin tones and undertones.
Is Metabu cruelty-free?
Yes. All Metabu products are cruelty-free and never tested on animals, and every formula is dermatologist-tested, paraben-free and phthalate-free.
Where does Metabu ship?
Metabu ships within India only. Shipping is free on orders of ₹399 and above, with a flat ₹100 fee below that. UPI, cards and cash on delivery are accepted.
What is Metabu’s return policy?
Opened cosmetics cannot be returned or exchanged for hygiene reasons. Items that arrive damaged are replaced free of charge when reported within 48 hours of delivery with an unboxing video.