see yourself live with our products — then shopfree shipping across India on orders of ₹399 and abovepigment built for Indian skincruelty-freedermatologically testedshades that pull their weightparaben-free · phthalate-freecash on delivery availablemade by women. for everyone.see yourself live with our products — then shopfree shipping across India on orders of ₹399 and abovepigment built for Indian skincruelty-freedermatologically testedshades that pull their weightparaben-free · phthalate-freecash on delivery availablemade by women. for everyone.
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the facts

why Metabu.

Straight answers about who we are and what we make — cruelty-free, dermatologist-tested colour cosmetics built in India, for Indian skin. No fine print.

what Metabu makes

Metabu is an Indian colour-cosmetics brand by NHD Lifestyle Pvt. Ltd. We make pigment-rich, long-wearing makeup across four categories — lips (lipstick, liquid lipstick and crayon), face (foundation, blush, concealer, highlighter), eyes (kajal, eyeliner, eyeshadow) and nails — every shade chosen for Indian skin tones and the Indian climate.

made for Indian skin

We don’t adapt a global range for India — the shades are formulated and matched here, around warm, olive and deep Indian undertones. If you’re unsure, the free shade finder and AI virtual try-on let you preview a colour on your own face before you buy.

cruelty-free, dermatologist-tested

Every Metabu product is cruelty-free and never tested on animals, dermatologist-tested, and free of parabens and phthalates. A full INCI ingredient list is published on every product page, so you always know exactly what’s in what you’re wearing.

made in India

Metabu is made in India by NHD Lifestyle Pvt. Ltd., founded in December 2022 and based in Vadodara, Gujarat. Products range from about ₹199 to ₹999.

shipping & returns

We ship across India — free on orders of ₹399 and above, with a flat ₹100 fee below that. Orders dispatch within 1–2 business days, and you can pay by cash on delivery, UPI or card. Cosmetics are personal-care items, so we can’t accept opened or used returns — but anything that arrives damaged is replaced free of charge.

Metabu — quick answers

Is Metabu cruelty-free?

Yes. All Metabu products are cruelty-free and are never tested on animals. Formulas are also paraben-free and phthalate-free.

Are Metabu products dermatologist-tested?

Yes. Every Metabu formula is dermatologist-tested.

Is Metabu good for Indian skin tones?

Yes. Metabu shades and undertones are formulated and matched specifically for Indian (warm, olive and deep) skin tones. A free shade finder and AI virtual try-on help you match before you buy.

Where is Metabu made, and who makes it?

Metabu is made in India by NHD Lifestyle Pvt. Ltd., a company founded in December 2022 and headquartered in Vadodara, Gujarat.

What does Metabu makeup cost?

Metabu products range from about ₹199 to ₹999.

Does Metabu ship outside India?

Not yet — Metabu ships within India only. Shipping is free on orders of ₹399 and above (a flat ₹100 applies below that), with dispatch in 1–2 business days. Cash on delivery, UPI and cards are all accepted.

What is Metabu's return policy?

Cosmetics are personal-care items, so Metabu does not accept returns on opened or used products. Anything that arrives damaged is replaced free of charge — report it within 48 business hours of delivery with an unboxing video.

Are ingredients listed?

Yes. A full INCI ingredient list is published on every product page.